Ochaya Matcha House is a distinguished matcha cafe nestled in the city’s core, celebrated for its extensive selection of premium matcha goods. Crafting matcha is truly a form of art, and this philosophy deeply influenced the branding design for Ochaya.
The logo features Okami, a Japanese-inspired and hand-drawn brush typeface known for its bold and textured characters. Okami captures the essence of Ochaya perfectly and is also beautifully harmonized with an abstract brush stroke pattern in the brand’s signature colors which aims to convey a contemporary and fashionable vibe throughout.
The design integrates these elements to evoke a sense of trendiness, aligning with the café’s vision of being a modern sanctuary for matcha enthusiasts. This balance between tradition and modernity is aimed at resonating with a clientele that appreciates both the historical context and the stylish presentation of matcha.
Enter the 900 North Branch Campus, the only existing large block office space on Goose Island - a blank canvas asking for inspiration. As the only existing built project, 200 parking stalls, city views, visible highway signage, easy access on and off the island, and additional development opportunities, it is no surprise 900 North Branch is the most heralded office building on Goose Island.
Strategically located between Clybourn Corridor, Lincoln Park, Old Town, Wicker Park, and Noble Square, Goose Island is at the center of Chicago’s hottest neighborhoods. Adjacent to the Chicago River to the east and west, Goose Island is sheltered from the daily congestion of Chicago commuters.
Full brochure: click here
Kinetic Autoworks, a brand born from the unbridled passion for automobiles, stands as a beacon in the automotive lifestyle landscape. Their journey, rooted in a deep-seated love for cars, transcends beyond mere transportation, weaving into the very essence of lifestyle and culture. Beginning with a childhood fascination for car magazines and evolving through self-taught photography and automotive mechanics, the founder's story is one of relentless dedication and a pursuit of dreams. This narrative is not just about cars; it’s a testament to following one’s passion against all odds, from humble beginnings with a 94 Honda Accord to establishing a thriving business. Kinetic Autoworks represents more than a performance shop; it's a symbol of turning a lifelong passion into a successful enterprise, echoing the founder's journey in every aspect of its operation.
In this vibrant setting, my role as a creative designer was to encapsulate the spirit of Kinetic Autoworks in a series of automotive lifestyle brand designs. Tasked with creating a range of merchandise, including t-shirts, hoodies, stickers, skateboard decks, keychains, and flags, my goal was to translate the company's ethos into tangible items that resonated with the youth. Each design was crafted to embody a hip, streetwear style, mirroring the dynamic and youthful energy of the automotive enthusiast community. This project was not just about design; it was about storytelling through art, capturing the essence of Kinetic Autoworks’ journey and the universal love for cars.
My designs sought to reflect the company's core values and its commitment to the automotive community. Through each piece of apparel and accessory, I aimed to offer a piece of Kinetic Autoworks' story, allowing enthusiasts to wear their passion and be a part of this unique journey. This collaboration was more than a design project; it was an opportunity to fuse art with automotive culture, creating a series of products that are not just merchandise, but symbols of a shared passion and a tribute to the automotive lifestyle.
Founded in 2009, Canibeat emerged as a dynamic multimedia webzine, dedicated to showcasing the rich tapestry of global automotive culture, with a special emphasis on the 'stance' movement. This platform united a diverse international crew of photographers, videographers, designers, and writers, all driven by a passion for the evolving trends in the import car scene. Canibeat excelled in delivering daily features that spotlighted not just the cars and their owners, but also the intersecting worlds of automotive companies and contemporary fashion.
A central element of Canibeat's ethos was its exclusive clothing line, embodying the motto 'Quality over Quantity'. This range, known for its limited edition appeal, included t-shirts, hoodies, stickers, license plate frames, posters, keychains, skate decks, and more. Each item was a testament to Canibeat's commitment to blending the automotive scene with streetwear fashion, creating a unique style statement that resonated with enthusiasts and fashion-forward individuals alike.
A consistent look and feel is essential to growing the Savills brand across North America. Whether you need to download the Savills logo or find descriptions for each of our service lines, you'll be able to find it here, on Savills Brand Central.
We've refreshed our brand architecture, positioning, messaging, and verbal identity. These updates should provide you with a clear framework for how we speak and write about Savills, the work we do, and the relationships we build.
Those relationships echo our truth – that commercial real estate is about people. Our writing should be warm and human, a tool to create understanding and spark connections. Our personalities should shine through, and not be buried under transactional phrasing, opaque acronyms, and industry jargon. And we should always write for our audience
– it’s not about us; it’s about them.
Live Website: interactive.savills.us/brand-central
“For 10 years, First Class Fitment has served as a mecca of sorts for the East Coast enthusiast circle. From Honda to Porsche, VIP to rat rod, the all-inclusive gathering was born out of a joint effort between Cristian Loza and Roy Jang, founders of Canibeat, and their newly elected (at the time) official site photographer, Dave Tormey. Cristian recalls, "Dave grew up around Princeton, and after always driving by the airport on his way to work, he thought of the idea [for a show] and stopped by one day." That location, Princeton Airport, was purchased in 1985 after a four-year period of inactivity, and reopened with a host of new services, improved conditions, and newly constructed hangars. Beyond the smooth surfaces and shimmering aircraft on hand, the area is well known for some incredibly scenic views, especially around sun down—a fact that was important to Loza and crew, being that all three carry some creative genes.
At each event, the main hangar at Princeton Airport played host to a specific theme, which formed its own attraction apart from the always sold-out vehicle registration roster. Collaborating with the likes of Rotiform produced some custom-made trophies, and for the final show it was decided all of the previous year's winners would populate the highly sought-after hangar section of FCF. The announcement that this would, in fact, be the final gathering only helped bolster an already incredibly stout history of attendance, and it should be noted that 2019 produced the group's largest turnout.” - Motor Trend Magazine
The National Football League Players Association, or NFLPA, is a labor union representing National Football League players. The NFLPA was established to provide players with formal representation to negotiate compensation and the terms of a collective bargaining agreement (CBA). The Association currently has a 16,822 SF headquarters in Washington, D.C. and were in the process of deciding whether to stay put or to sell their building.
Savills put together a series of presentations to show them what we believe is the best option and presented it to the executives of the association.
The presentation is in NFLPA’s branding and incorporates bold and striking imagery mixed with Savills branding. It also features modern, elegant, creative, professional and unique layouts throughout each slide. The concept of motion and action was also conveyed throughout. After presenting to the NFLPA, the brokerage team was selected to move forward to the next round of presentations
Full presentation: Link
With over 39,000 people working together in more than 70 countries all over the world, Savills is one the largest commercial real estate brokerage firms in the world. Savills North America has been operating since 1954 and is a company that represents tenants of commercial real estate and offers a wide range of commercial real estate advisory services.
Real estate decisions are more than just glass and steel. Your decisions have the ability to ensure your office space remains a magnet for talent and an incubator of achievement. Savills North America’s business is built on trust and integrity and that shows in everything they do. This commitment to service gives their clients, colleagues and partners the confidence to work with them. Everyone is treated individually, offering bespoke advice, which in turn builds long-term relationships and helps them to make better real estate decisions.
In an unpredictable world, you need a trusted partner who understands your business. Davis Polk has the legal experience, industry knowledge and spirit of collaboration to help you navigate uncertainty and seize opportunities.
For 19 years, Savills has supported the development of data-driven and effective real estate strategies for Davis Polk. This interactive presentation is a repitch for Davis Polk’s Continued Strategic Real Estate Services. It shows off Savills’ real estate capabilities while incorporating Davis Polk's branding. The clear message in the presentation is that Davis Polk is more than just a client to the Savills DC team and that we are 100% committed to providing a long-term real estate solution for them in the Washington, DC area.
Perkins Coie is an international law firm headquartered in Seattle, Washington, United States, and founded in 1912. Recognized as an Am Law 50 firm, it is the largest law firm headquartered in the Pacific Northwest and has 20 offices across the United States and in China and Taiwan. When they made plans to expand to Washington, DC, they turned to Savills for advice with what to do next. This presentation uses Savills branding while seamlessly incorporating that of Perkins Coie, making a cohesive presentation. The introduction presentation was presented to the heads of Perkins Coie, ultimately resulting in two follow up meetings.
Full presentation: Link
Newmark Grubb Knight Frank (NGKF) is one of the world's leading commercial real estate advisory firms. They provide a fully integrated platform of services to prominent multinational corporations and institutional investors across the globe, as well as to occupiers, owners and developers of real estate on a local, regional and national level.
KTPVA's office leasing team specializes in Agency Office Leasing services for submarkets throughout the Northern Virginia region. They take pride in providing you with access to superior market knowledge, exceptional relationships, leasing and marketing services delivered in a creative and strategic manner. The team has extensive experience, a proven track record and excellent reputation in the industry.
Their clientele include institutional and regional commercial real estate owners such as: Blackstone, Equity Office, J.P. Morgan, American Real Estate Partners, ADIA, Penzance, Hudson Advisors, MRP Realty, Prudential Real Estate Investors, New York Life, Vornado and AEW.
